The Star's strategy, in China for China
Published on: 14 March 2024
By: Gieanenrico Griffini To be competitive on the sales side, to understand customer needs, to seize the great opportunities offered by the most important truck market in the world and to ride the emerging trends, some European manufacturers have decided to locate the production of their latest models in China. Scania and Mercedes-Benz have done so in the recent p...