Shell is one of the most trusted brands in Malaysia with its presence here for more than 127 years. This legacy is built on generations of hard-working Malaysian trade owners and consumers who believe in our brand’s strong product quality and value chain integrity. However, proliferation of fake and unauthorised products sold through the lubricants black market has been impacting the brand.
In 2018, Shell conducted laboratory tests on a random sample of products sold online and in hypermarkets that claimed to be genuine Shell products. The lab test results showed that four out of 12 bottles sold were counterfeits.
As part of its continuous effort to protect Shell’s brand integrity and to ensure that customers receive only genuine Shell products, Shell Malaysia Trading Sdn Bhd is driven to strengthen its collaboration with enforcement agencies to combat the presence of lubricants that are being passed of as genuine Shell products to unsuspecting consumers and workshops.
The organisation recently conducted a special training workshop which was attended by nearly 100 enforcement officers from the Ministry of Domestic Trade and Consumer Affairs (KPDNDHEP) and Royal Malaysian Customs. The aim was to equip the agencies with knowledge on how to differentiate genuine Shell lubricants from counterfeit and illegal products, when conducting raids.
Shell Lubricants Marketing General Manager, May Tan thanked the enforcement agencies for giving serious attention to this issue that has created confusion in the marketplace, threatened Shell’s reputation and affected the livelihood of honest workshop owners.
“We would like to commend the authorities for their efforts in combating counterfeit lubricant production and distribution activities that affect major brands including Shell. As the brand owner, we are deeply concerned with the number of consumers who might have inadvertently purchased fake lubricants through unauthorised channels. That is why we always advise consumers to only buy official genuine Shell lubricants with ‘Untuk Pasaran Malaysia’ labels complete with QR codes that can be authenticated via SHARE website (www.shell.com.my/share) and from authorised outlets to avoid potential irreversible damage to their vehicles,” she said.