Businesses from Small and Medium Enterprises to major corporations can now advertise their products or services through affordable digital advertising with “Truckit!,” a digital advertising service on trucks.
Truckit! is aimed at encouraging various truck owners to venture into this service by providing their trucks. They will be matched with potential advertisers and customers.
It uses the global positioning system (GPS) to be applied to a pay-per-kilometre concept for mobile advertising, which strengthens the trust between clients and truckers. Truckit! will play its role as platform managers to further expand this means of publicity.
“Other key incentives that benefit both truckers and clients include the presence of subsidised GPS charges, weekly wash for listed trucks, expanded driver incentives and extra earnings to truck owners for the extra mileage covered,” Truckit! said in a statement.
The company will bill the advertisers based on the mileage, with transparency enhanced through use of GPS tracking, giving client an option of tracking and checking on their ad movements with an app.
Truckit! is supported by three companies, namely Milax, a brand-centric firm; Pixio, an advertising print support giant; and Illyria Geotechnologies, an innovative GPS company.