A homegrown beauty brand is reaching out and winning the hearts of its customers through creative and innovative ideas. Zawara Cosmetics recently launched a mobile make-up truck that tours the country in an effort to boost sales.
Decked in feminine colours, the Cosmetic Machine comes equipped with a well-decorated beauty counter and vanity mirrors, with various make-up and beauty products stocked up in preparation for the surge of orders. “The concept is like bringing a shopping mall to our customer’s doorstep. Customers can try and view the products they see online on the truck. As a business that previously focused on online, this truck will give us an advantage compared to others as customers can sample the products before buying them. While the truck is travelling around the country, it also allows us to promote our brand as the truck attracts attention with its striking colours” shared a company representative.
The truck can be easily set up and transported to rural areas where response proved to be a hit. This creative initiative has helped the brand to gain more exposure as well as instant and valuable feedback from both customers and potential customers. There are further plans to place the Cosmetic Machine in Kuala Lumpur City Centre to allow the office crowd to enjoy the touch-up services and cater to their needs.